I have a problem with my mobile: your number is missing – If you’ve ever put this kind of catchphrase on your profile, you’re going to be disappointed. You will not (yet) have the opportunity to be able to conclude in the metaverse ! In any case, not with Tinder.
Handbrake pulled, 180 degree turn
Exit the project Tinderverse“, the company that sells you love over the internet is changing course and will take the time to reflect.
Indeed Tinder was very interested in Web3 and at metaverse, and had an idea in mind (normal for a dating app!). After acquiring an AI (artificial intelligence) and video processing company for augmented reality, Tinder had embarked on the deep end. With the takeover of Hyperconnect, the virtual love specialist had revealed an ambitious project dubbed “Tinderverse” in which you could chat with the person you like over a virtual coffee.
But, the idea no longer makes theunanimity. The substantial drop in profits over this year has put the project on hold and Tinder wants to take a step back.
Back off to better blow up ? Or take a step back and run in the other direction? The future will tell.
“I think a metaverse dating experience is important for capturing the next generation of users, and Hyperconnect has broken new ground in this area. However, given the uncertainty as to the ultimate contours of the metaverse and what will or will not work, as well as the more challenging operating environment, I asked the Hyperconnect team to iterate, but not not invest heavily in the metaverse yet. »
Bernard Kim – CEO of Tinder
The message is clear: we don’t know what the metaverse in a general way, it is perhaps brought to become a nice fiasco. So when in doubt, we wait for others to move forward, and we’ll come back later.
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Courage, let’s flee!
This is not the first time that the company has backtracked on a project related to the Web 3. In 2021, Tinder imagined going out its own token. The goal was to encourage users to spend their real money in the app, by buying crypto which they would then use to unblock services.
By paying with application tokens, and no longer in dollars or euros directly, the user would not have had the impression of paying for the services. He could have participated “in a more playful experience”. But the Tinder Coins is also shelved, pending a possible use in the future, certainly coupled with the metaverse.
This radical change of direction comes after the announcement of very disappointing results for the second quarter of the year, the application losing 22% of its market share.
The explanation given by Bernard Kim then explains that the implementation of recent novelties and optimizations have had a bad reception from the public.
Are users getting tired of virtual flirting? In all cases, a study demonstrates that talking about Bitcoin can help you conclude! But, be careful all the same, because as the saying goes, to live happily, live hidden.
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